Marketing & Sales
Digital Marketing Specialist
Plans and runs digital campaigns and content, then reports what actually worked.
Duties vary by employer, sector and team size. Use this as a memory aid — only add what you actually did.
What a typical day looks like
Briefs creative, schedules content, adjusts campaign budgets and targeting, and reviews channel performance against a goal.
What you actually do
- Planned and scheduled campaign and content calendars
- Set up and optimised paid campaigns across channels
- Wrote or briefed Arabic and English copy
- Tracked channel performance and reported results
- Ran A/B tests on creatives or landing pages
Common tools and systems
Meta Ads
Google Ads
GA4
Canva
HubSpot
Search Console
Transferable skills
Campaign management
Copywriting
Analytics
Audience targeting
Reporting
How it changes by level
- Entry
- Executes scheduled content and basic campaign setup.
- Mid
- Owns a channel and its budget and targets.
- Senior
- Sets the channel mix and leads agencies or a small team.
Related moves
UX / Product Designer
Data Analyst
Product Manager
Questions that surface your evidence
- Which channels and budgets did you personally manage?
- What goal was your campaign measured against?
- Which result can you evidence from a reporting tool?
Source and review
HRSD Saudi Skills & Occupations framework (editorially reviewed) · hrsd.gov.sa
Reviewed: 2026-08-01 · Saudi-specific reference
No salary figures are shown. We only publish market numbers when a licensed, dated source exists.